About us: Our retail track record

SWL is a successful specialist brand, established since 1990. Our retail track record demonstrates our dedication to providing a one-to-one, personalised service. We seek to be the best we can be in every project engagement. We live our Mission and Brand values every day.

SWL’s Mission

To be trusted productivity advisors to international Retail organisations, building strong partnerships by delivering compelling innovative productivity solutions, which continually deliver competitive edge and measurable benefits.

SWL’s Brand Values

• Quality: Whatever we do, we do it well
• Diversity: Be inclusive & equitable
• Integrity: Professional & balanced in attitude
• Leadership: Responsible & balanced consultancy on customer’s ‘True North’ solutions path
• Personal Development: Focussed on learning & improvement
• Accountability: Make positive contributions
• Passion: Enthusiasm is infectious – do it!
• Guardians: Live SWL’s values & support our customer’s goals

SWL Group’s history – Our specialist retail track record

1990 – 2000

• SWL est. and launched the UK’s first DOS Scheduler
• Invented joint Productivity & Scheduling proposition
• First to integrate Forecasting, Scheduling and T&A
• Launch of UK’s first Windows Scheduler
• Introduce drill-through graphical productivity Balanced Scorecard
• First Workforce Scheduling roll-out

2000 – 2005

• Invented Customer Feedback solutions
• First for Pingo Doce – Productivity Improvement Projects – Portugal and Spain
• First roll-out of camera-based counting system (Selfridges)
• First to introduce action-based intelligent scheduling
• First extensive Work Study in Scandinavia Forecourt Retailing (BP)
• Installed first Retail Biometrics T&A System
• First Finance-to-WFM integrated solution

2005 – 2010

• First roll-out of central budgeting solution (Co-op)
• Awarded largest WFM contract in the UK (BFG)
• Invented combined Task Management and consequences reporting in £GBP
• Launched UK’s first profiling tool for smaller-headcount retailers
• Pioneered ‘real-time’ productivity solution

2010 – 2023

• First for fashion accessories leader Claire’s Productivity Improvement Solution projects, Western Europe
• Launch of first managed service in the UK
• The UK’s first enterprise-wide roll-out of Productivity Managed Service Solution: Argos, 800 sites
• Innovating in Retail Productivity with ‘Retail NOISE & DRIFT’ solutions
• SPAR International’s exclusive ‘Productivity Expert’ for a specialist productivity services globally