+44 (0)1527 895 020

CCX – Continuous Customer Experience

The CX feedback solution, for Fitness & Leisure Operators and their Customers

Executive Summary

SWL’s CCX is a next-generation Continuous Customer Experience solution, designed for Fitness & Leisure environments. CCX enables instant reach across a diverse customer population. You can take action and improve performance with real-time customer feedback insights. SWL are specialists in delivering efficiency and service improvement in all types of B2C organisations; SWL’s experience includes Fitness and Leisure, Theme Parks, Restaurants and Retail. Our retail track record demonstrates our dedication to providing a one-to-one, personalised service; customer centricity is a shared passion.

CCX  – who is it for?

For anyone seeking solutions to Fitness & Leisure CX challenges including:

  • Understanding how customers (including members, non-members and non-participants) want to engage with centres and services
  • Qualify, directly from customers, their specific needs, wants or desires to support beneficial change
  • Need for a flexible CX solution which is tailorable to serve a variety of facilities
  • Quantify customer sentiment on a continuous basis, 24/7, with no costly resource demands
  • Requirement to measure the risk to service and performance ahead of committing change
  • Ensure leadership teams consider customer in operational planning and decision making.

What do our customers say?

“SWL… enables us to gather information for our customer journey. Engaging with customers is critical in our business.”

Rivers Fitness group in Wychavon, Worcestershire is a not-for-profit leisure group. Head of Support Services and Executive Team member Sharon Keen gave an evaluation of SWL’s CCX technology that the business has implemented in order to harness the power of customer to enhance their experiences.

Read the full interview to learn more


What are the benefits

  • CCX – the Continuous Customer Experience solution delivers instant reach, for real-time insight into customers’ views
  • Instant interaction removes barriers to customer feedback capture, facilitating high levels of engagement across all user groups
  • Accelerates understanding of what to stop, start, continue or enhance to improve performance and service
  • Executive can make informed decisions on operations and strategy based on data fact
  • CCX enables you to trial new initiatives and confirm your hypotheses with focused, customer campaigns
  • A powerful CX tool that compliments recognised metrics such as CSAT, CES and NPS.


Why not book a no-commitment discovery call? To find out more, complete the form below. Alternatively, contact us on +44 (0)1527 895020 or email swl@swlgroup.com.