Transform your retail space: Footfall Analytics for Home, Garden, and DIY Stores

CustomerCensus: Decodes customer behaviour on-site to measurably enhance customer experience and maximise profits

Are you facing these business pains?

• Declining Sales and Footfall: Lacking a robust data-driven strategy to spark growth and improvement.
• Missed Opportunities: Struggling to engage with customers about their projects and capitalise on add-on sales.
• Insufficient Customer Insights: Failing to capture crucial data on customer behaviour, including on-site activity and product engagement.
• Seasonal Fluctuations: Struggling to stay aligned with changing customer goals and missions throughout the year.
• Dwindling Conversion Rates: Unable to identify and address the barriers preventing customer purchases.
• Ineffective Promotions: No real-time measurement of the impact of your marketing and merchandising efforts upon your in-store customer.
• Operational Inefficiencies: Inability to accurately identify hot & cold spots, monitor queue lengths or pinpoint when service levels are at risk.

How SWL can help

While eCommerce platforms effortlessly track, monitor, and utilise customer data, brick-and-mortar sites have traditionally faced limited options for data collection. Customer data captured from loyalty platforms offer limited insights into customer behaviour, focusing primarily on point-of-sale transactions and purchases. This approach means businesses miss out on a comprehensive understanding of customer behaviour, on-site activity, and product engagement.

SWL’s CustomerCensus solution is a cutting-edge, smart camera system that performs detailed footfall analytics and decodes customer behaviour on-site in real-time. Built with privacy in mind, data is processed on the edge; no photos or videos are stored, while valuable data insights are available instantly, on age, gender, shopping groups, missions and more.

CustomerCensus illuminates the dark data of the customer journey that would otherwise go unaccounted for. From entry to the point of sale, it provides valuable insights throughout the entire customer journey.

What business benefits can you expect?

• Real-time on-site customer analytics versus industry benchmarking
• Enhanced understanding of your customers, enabling more effective engagement with different customer demographics.
• Understanding of your current customer-to-buyer conversion rate with insights into how this can be improved.
• Comprehensive year round understanding of how different customer profiles engage and buy from your stores.
• Improved space productivity – measured view of which parts of your proposition are underperforming and why.
• Evaluation of marketing effectiveness, allowing you to tailor promotions by shopper segment, helping uplift sales and conversion.
• Improved queue and service management.
• Instant alert capabilities when KPIs are at risk of not being met.

With SWL’s CustomerCensus solution, you will gain invaluable insights into customer behaviour and footfall analytics that drive strategic decisions, enhance the customer experience, and maximise profits. SWL’s Customer Insights solution ensures you stay ahead of the competition by leveraging real-time data to optimise every aspect of the customer journey.

Want to better understand your customers?

Find out how CustomerCensus can revolutionise your customer journey through advanced footfall analytics and comprehensive insights into customer behaviour.

Why not book a no-commitment discovery call?

Complete the form below or contact us on +44 (0)1527 895020.

Learn about SWL’s other solutions by visiting our Retail Solutions & CX Solutions pages or follow us on LinkedIn.