Customer Insights & Analytics – Identifying on-site Customer Behaviours and preferences

CustomerCensus: Decodes customer behaviour on-site to measurably enhance customer experience and maximise profits

Are you facing these business pains?

• Declining Memberships and Attendance: Struggling to develop a data-driven strategy to stimulate growth and enhance member engagement.
• Insufficient Customer Insights: Failing to capture crucial data on customer behaviour, including on-site activity and facility engagement.
• Varying facility usage: Struggling to understand which facilities are most popular with customers and which areas need investment.
• Ineffective Promotions: No real-time measurement of the impact of your marketing efforts upon your on-site-customer and membership retention.
• Operational Inefficiencies: Inability to accurately monitor queue length, equipment wait times, or pinpoint when service levels are at risk.

How SWL can help

Customer data captured from membership sign ups or facility bookings offer limited insights into customer behaviour, focusing primarily on customer personal details. This approach means industry leaders miss out on a comprehensive understanding of customer behaviour, on-site activity, and facility engagement.

SWL’s CustomerCensus solution is a cutting-edge, smart camera system that performs detailed footfall analytics and decodes customer behaviour on-site in real-time. Built with privacy in mind, data is processed on the edge; no photos or videos are stored, while valuable data insights are available instantly, on age, gender, customer groups, missions and more.

CustomerCensus illuminates the dark data of the customer journey that would otherwise go unaccounted for. From entry to exit, it provides valuable insights throughout the entire customer journey.

What business benefits can you expect?

• Real-time on-site customer analytics versus industry benchmarking.
• A full breakdown of your active customer population into age, gender group size, giving an understanding of visit frequency by demographic and customer behaviour on site.
• Comprehensive understanding of how different customer profiles engage and utilise on-site propositions at your facility.
• Improved space productivity – measured view of which parts of your facility are underperforming and why.
• Evaluation of marketing and promotion effectiveness, allowing you to tailor promotions by customer profile, helping grow membership and boost on site sales.
• Improved queue and service management.
• Instant alert capabilities when KPIs are at risk of not being met.

With SWL’s CustomerCensus solution, you will gain invaluable insights into customer behaviour and footfall analytics that drive strategic decisions, enhance the customer experience, and maximise profits. SWL’s Customer Insights solution ensures you stay ahead of the competition by leveraging real-time data to optimise every aspect of the customer journey.

Want to better understand your customers?

Find out how CustomerCensus can revolutionise your customer journey through advanced footfall analytics and comprehensive insights into customer behaviour.

Why not book a no-commitment discovery call?

Complete the form below or contact us on +44 (0)1527 895020.

Learn about SWL’s other solutions by visiting our Retail Solutions & CX Solutions pages or follow us on LinkedIn.