Unlock visitor insights to analyse, predict and elevate visitor experience

CustomerCensus: Decodes visitor behaviour on-site to measurably enhance visitor experience and maximise profits

Are you facing these business pains?

• Declining Attendance & Revenue: Struggling to maintain high visitor numbers throughout the seasons, promote loyalty and return visits.
• Insufficient Visitor Insights: Failing to capture crucial data on visitor behaviour, including entry and exit patterns, queue times and engagement with propositions.
• Uncertainty on facility usage: Lacking clarity on hot and cold spots and which attractions are underutilised, hindering effective investment decisions.
• Marketing Blind Spots: Struggling to optimise marketing spend without clear insights into target demographics and visitor preferences.
• Dwindling Conversion Rates: Unable to identify and address the barriers preventing visitor purchases.
• Operational Inefficiencies: Inability to accurately monitor queue length, wait times, or pinpoint when service levels are at risk.

How SWL can help

Visitor data captured from season passes and ticket bookings offer limited insights into visitor behaviour, focusing primarily on point-of-sale transactions and basic personal details. However, this approach means leadership miss out on a comprehensive understanding of visitor behaviour, on-site activity, and product engagement.

SWL’s CustomerCensus solution is a cutting-edge, smart camera system that performs detailed footfall analytics and decodes visitor behaviour on-site in real-time. Built with privacy in mind, data is processed on the edge; no photos or videos are stored, while valuable data insights are available instantly, on age, gender, shopping groups, missions and more.

CustomerCensus illuminates the dark data of the visitor journey that would otherwise go unaccounted for. From entry to exit, it provides valuable insights throughout the entire visitor journey.

What business benefits can you expect?

• Real-time on-site visitor analytics versus industry benchmarking.
• Understanding of facility usage – where are hot and cold spots, high areas of visitor traffic and underutilised sections of your venue.
• Gain a comprehensive understanding of your different visitor groups, how they engage with your facilities and what motivates their purchasing decisions.
• Improved space productivity – measured view of which of your propositions are underperforming and why.
• Evaluation of marketing effectiveness, allowing you to tailor promotions by visitor profile, helping uplift sales and conversion.
• Improved queue and service management.
• Instant alert capabilities when KPIs are at risk of not being met.

With SWL’s CustomerCensus solution, you will gain invaluable insights into visitor behaviour and footfall analytics that drive strategic decisions, enhance the visitor experience, and maximise profits. SWL’s Visitor Insights solution ensures you stay ahead of the competition by leveraging real-time data to optimise every aspect of your visitor journey.

Want to better understand your visitors?

Find out how CustomerCensus can revolutionise your visitor journey through advanced footfall analytics and comprehensive insights into visitor behaviour. Why not book a no-commitment discovery call?

Complete the form below or contact us on +44 (0)1527 895020.

Learn about SWL’s other solutions by visiting our Retail Solutions & CX Solutions pages or follow us on LinkedIn.