Continuous Customer Experience – CCX for Museums & Arts
CCX: Elevating visitor experiences through engaged participation.
Are you facing these business pains?
If organisations within the Museums & Arts industry fail to engage with their visitors, they risk facing the following pains:
- Poor or non-existent capture of visitor engagement and behaviour insight.
- No holistic view of intra-day operations – data gathered is likely to be a snapshot in time, and not continuous insights.
- Lack of visitor ownership and participation in your museum or arts setting.
- Uninformed decisions that are made based on ‘gut feeling’ rather than data fact.
- Exhibitions that do not align with community focus or visitor needs.
- Difficulty adapting to market trends, risking a lack of advantage versus competitors or other museum & arts venues.
How can SWL help?
SWL’s Continuous Customer Experience – CCX solution provides the avenue to understand visitor trends successfully and tailor the experience to the evolving needs of visitors on site. CCX encourages proactive visitor participation, enabling visitors to provide direct feedback for each element of your museum in real-time. CCX operates utilising data gathered continuously each day, rather than a snapshot in time from the most satisfied and dissatisfied visitors.
What business benefits can you expect?
With SWL’s Continuous Customer Experience – CCX solution continuously engaging with your visitors, you can expect the following benefits:
- Continuous data reporting from CCX provides the tools required to make data informed decisions across your operations.
- Increased visitor engagement permits organisations to be agile, making positive changes to exhibits with the confidence it will be well received by visitors.
- CCX deep dives into the “why” behind customer activity, allowing your organisation to make calculated improvements to improve the customer journey.
- Targeted campaigns addressing all facets of your operation encourage proactive visitor participation, increasing engagement with your facility and establishing a level of ownership for visitors in an establishment.
- Implementing CCX encourages organisations to embrace visitor led change, ensuring organisations stay relevant to an ever-evolving visitor base.
- CCX provides an opportunity to reach customers on each and every visit, gaining continuous insight on changing patterns in response.
- Bespoke reporting provides key call outs and actions to relevant stakeholders, supporting decision makers with the data required to make informed decisions.
What do our customers say?
We really care about customer and CCX will reliably keep us engaged and informed of their changing needs.
Executive & Head of Support Services
Want to know more?
Want to know more about Continuous Customer Experience – CCX for Museums & Arts?
Why not book a no-commitment discovery call?
To find out more, complete the form below. Alternatively, contact us on +44 (0)1527 895020.
Learn about SWL’s other solutions by visiting our Retail Solutions & CX Solutions pages or follow us on LinkedIn.
